PLAYBOOK · Pre-award signal
● SALES READY · SEO READY
BD teams that need to know what is forming before it posts

Market Intelligence
playbook.

The pursuit that wins usually started before the solicitation existed. This playbook shows how GovSignals builds that forecast horizon from source-cited government signals.

PLAYBOOK CARDLIVE WORKFLOW
5k+
signal sources monitored
12 mo
forecast horizon
daily
agent refresh cadence
SECTION · WHY THIS MATTERS

The manual way
does not scale.

Pipeline meetings built from stale portals miss the agency motion that matters: budget shifts, hiring, forecasts, recompetes, and industry-day clues.

01

Define the market

Set target agencies, offices, NAICS, vehicles, incumbents, and past-performance lanes.

02

Collect weak signals

Track forecasts, FPDS history, USAspending, Federal Register, budgets, hiring, and agency pages.

03

Score fit and timing

Rank early opportunities by relevance, budget credibility, recompete timing, and capture actionability.

04

Brief the team

Deliver a field-ready market brief with citations, owners, and recommended capture moves.

Outputs

What your team can send, review, or run.

5 ARTIFACTS
01
Market map
02
Forecast brief
03
Recompete watchlist
04
Incumbent landscape
05
Capture triggers
FAQ

Questions sales teams hear.

Is this just saved search?

No. The agent synthesizes signals across sources and maps them to your strategy.

Can it watch a specific agency?

Yes. Most teams start with two or three target offices and expand from there.

Does it cite sources?

Yes. Every signal should trace back to the page, filing, notice, or transaction that created it.

WORKING SESSION

Run this playbook on a live pursuit.

Bring the opportunity, RFP, draft, or contract package. We will show the workflow on real material, not a sandbox.

Book a working session →Talk to our team
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